The visible librarian : asserting your value with marketing and advocacy

Abstract

"Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts." "Judith A. Seiss provides strategies to connect with customers and make services both visible and valuable to the community. Packed with all the best practices in marketing library services, this guide provides stories and case studies of library colleagues to help you assert your value and the value of the resources you marshal."-- Book jacket.